Love is in the air and Valentines Day is only a week away. This special day often reminds us all that it doesn’t hurt to focus on our relationships and to show that we care. For a lot of small business owners, acknowledging that relationships matter is far from a revolutionary idea -- but in 2015, it is more important than ever! Whether personal or business, relationships take work and need constant nurturing. Take advantage of Valentines Day to build stronger relationships with your customers..
Personalization: Keep it personal! You can do this by incorporating variable data into your marketing Valentines Day print material. Variable printing is basic customization including the recipient’s name and their company – or whatever you would like to customize.
Send your customers a Valentine’s Day card with their name on it to show that you appreciate them! It’s more personal and will make them feel special. You can personally hand them their card or you can send it through the mail.
Email Marketing: Send them updates on your company: recent blog posts, news, new promotions, etc. Give your customers reasons for why they are important to you and how you appreciate them.
Specialty cards or print: Your Company can create specialty cards or invitations,
using different print effects that make it stand out. You could add pretty pink glitter, or die-cut a heart, or even the embossed words, “Valentines Day” on your printed materials – the options are endless! You could even have a printed box of chocolates with chocolate scented ink. Leave lasting impressions with your customers on this special day.
Offer them a special incentive or deal: This is a great day to offer special deals or promotions to your customers. Make them feel special and give them a coupon or a special offer for remaining loyal and for all of the years you have worked together.
To get started on your Valentine’s Day marketing print material, contact Anderberg Innovative Print Solutions today at 952-848-7300
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