Spring is the perfect time to host an event to raise funds for your non-profit organization or to promote your business. It’s important to make sure you have a thoroughly thought out marketing plan so that your even is a success. These print marketing tips will help ensure that your spring event is a success.
Send invitations to a targeted mailing list and incorporate a special printing effect such as foil stamping, to make your invitation stand out. A great way to increase response is to make your invitations more personal with variable data. Create some kind of special incentive for the event such as a coupon or a “buy one ticket, get one free”.
Distribute posters in outdoor areas, in local restaurants and stores, clubs, community bulletin boards, or any place that your audience will see them. This is a great way to get the word out about our non-profit event.
Flyers have been a proven way to promote your business/organizations and their special events. It’s important to make sure that your flyer stands out and also highlights the main message that you are trying to get across, whether it is the theme of your non-profit event or an incentive to come to the event.
Window clings are affordable to print and can be placed locally to promote your event. They can be placed on your vehicle, at grocery stores, gas stations, the local library, and other locations.
Integrate your promotional print marketing with online channels. You could add an incentive to lead your target audience to your website or your social medias. Create a contest for viewers to sign up for on your website or offer prizes and discounts if the viewer “likes” your non-profit organization’s Facebook page. Encourage people to spread the word with their social medias since word of mouth is one of the best ways to promote an event.