Inserts are another form of direct mail marketing and are used for inserting into other communications such as newspapers, catalogs, and packages – to name a few. Utilizing inserts in your marketing strategy can provide valuable opportunities for generating revenue and for extending your customer reach. Inserts can deliver a crucial, profitable component that allows your company to acquire more customers.
If inserts are utilized correctly, they can prove to be a very effective marketing tool. They are used in many different industries, especially in retail. If implemented the right way, your company/business should be able to increase your contact frequency and generate a high response rate.
Retailers are increasingly using inserts in their marketing strategies for key events like Christmas, Thanksgiving, Halloween, Mother’s Day, Father’s Day etc.
Coop or shared mail is another example of how inserts are used. This is where several different companies each have an insert that provides a discount or a special offer and they are all delivered in a single envelope
· Package Inserts
· Blow-in Cards
· Statement Inserts
· Sampling Programs
· Free standing Inserts
· Space Advertising
· Event Packages
· Billing inserts
Inserts are just another effective way to reach your company’s/businesses audience. Increase your company’s customer lifetime value and number of repeat purchases by leveraging retail inserts.
Anderberg Print can take you from start to finish, from the creative process to finish, with our one-stop shop. We are known for our award-winning offset services and our end-to-end quality control to ensure that your job is done right and on time.
Check out our new Whitepaper: "Engaging Your Customers With Print Marketing - Your Business Needs to Keep Using Print: The 5 Reasons Why"