Why promote your brand offline when you can with online tools such as social media? Good question! Many would assume that it is cheaper to promote your brand online using social media, until they realize how costly online campaigns, banners, and pay per click ads are. In fact, many of the biggest and most successful businesses in the United States used offline marketing to become what they are today. A few years back, marketing firm iProspect found that two-thirds of online searchers are driven by information obtained offline. That is a large statistic for the digital world that we live in today!
Create an interest in your company!
Promoting a brand offline over online promotion has many advantages. You can use offline marketing to gain online attention with online tools that can help you to reach your target market. Also, offline marketing involves a physical promotion such as labels, stickers, brochures, flyers, posters, etc. The brand offers something that the customer can physically hold in his or her hands. To make this even more effective, you can incorporate specialty print into your offline marketing strategy. This will give make your brand stand out!
What does it take to be successful with offline marketing?
Branding involves hard work and patience. Social media and other online tools are beneficial but offline marketing integrated with online marketing has been proven to be effective; you can use your offline marketing to promote your online tools.
According to Business.times.com, “Be sure to include an email address, website and social media information on all your marketing materials, including business cards, brochures, flyers, invoices and even product packaging. Make slogans and product names catchy and memorable enough so people remember them when they go to search.
Advertising, direct mailings, trade shows, conferences, networking events and any other public appearance you can think of can also generate interest and leads and build your brand. So get out there and establish yourself as an expert and promote your brand in the process. You need to be as active offline as you are online.”
Examples of how you can promote your brand:
The point is to get your brand out there, gain recognition, and to attract people’s attention.