Many businesses in Minneapolis are catching onto what savvy marketers already know; it’s important to send greeting cards to your customers. A greeting card is sometimes overlooked but can help with securing long-term business relationships with clients that your company values.
By sending custom printed greeting cards that incorporate variable data, you can yield a high return on investment throughout time. It can also be cost effective, especially when printed in volume. By adding a personalized message to your greeting cards, you are lending the impression that you care about your customers. You can also show this by signing your name or incorporating handwriting on the inside of the card.
Greeting cards are a direct way to build relationships with your customers. When you show that you have vested interest in your customers and their lives, they most likely become loyal to your brand.
Design your business card so that your logo is on the front, bold and center. Include graphics that reflect your company culture, or a message that you’d like to get a cross to your customers. By sending out greeting cards, you are staying top of mind to your customers.
Incorporate a call to action. Add a coupon that leads your customers to your website. You can also add a business card that will not be discarded at the end of the season. Another way to add value is to ask and offer a reward for any referrals.
Remember to keep your company printed greeting cards sincere. This is a great way to show your customers that you are thinking about them and that they are important while showing a lasting impression.
Anderberg Innovative Print Solutions offers many specialty print effects that can help make your greeting cards stand out. Glitter, Die cutting, Embossing, different textures, unique coatings and inks, you name it! Ask us!