Brochures can be a very effective marketing tool and almost every business uses one. They are usually used to highlight a company’s benefits, products and services for a customer. They can be used in a variety of marketing capacities. They can be sent out to targeted customers with a business card included, sales people can bring them with to a meeting with a new prospective, or they could be a good marketing material to bring to trade shows for B2B marketing. Brochures can help a client to see your company’s full potential, and influence their buying decision. They can also be great for reminding current customers that you have new updates and to keep them informed on new events, promotions, etc.
Here is a list of examples for some different ways you can utilize company brochures:
· Direct-mail brochures: Mailed to customers
· Sales support brochures: They act as an assistant for in-person sales force.
· Inquiry response brochures: They are sent once a customer has already contacted you to request more information.
· Leave-behind brochures: They are meant to be left behind after a sales pitch.
· Point-of-sale brochure: Left in racks, on counters, or any place else a potential customer could pick one up.
Many times you may stumble upon a company brochure that is not visually appealing, too wordy, and lacking credible content. Here are some tips for making an effective brochure.
1. Have a good headline: Keep it relevant to your target audience and capture their attention with something unique.
2. More visual, less wordy: Try not to provide too many messages on your brochure; this could confuse your audience and take away the main point of the brochure. Keep it interesting and relevant to your target markets. Bullet point what your main points are and keep it simple!
3. Basics: Remember to outline your brochure before you create it. Make sure you have good content that flows. Add a tagline and your company’s logo along with some visually appealing photos or graphics. Everything should be made to be easily read.
4. Avoid big words and keep it simple: Big words can confuse your audience. Your brochure will be more effective if you use easy-to-understand words and sentences.
5.Include a call-to-action: Give your readers an incentive to act such as a free product sample or gift.
6.High quality: Make sure to use high quality paper and a print company that provides high quality print. Having high quality adds to your company’s credibility.
In conclusion, a brochure is the answer when you want to make a big impact in a crisp way yet keeping the ability to remain credible with supporting evidence.
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