What is Catalog Print Marketing?
Never heard of catalog print marketing? Well, I’m here to enlighten you…catalog print marketing is a form of direct marketing that is still crucial in the digital world that we live in today. According to a survey taken by Print In The Mix, “67% of shoppers turn to catalogs for ideas on what to purchase”. Although there are many options to purchase online, many still use the catalog as their preferred source of information about different companies’ products.
Why is catalog print marketing effective?
Many may believe that print is dead and that catalogs are ineffective, but that has been proven otherwise. Catalogs may seem old school, but their capabilities have grown and the brand-building potential hints that they will continue to be a staple in retailers’ toolboxes. Ikea prints around 200 million copies of its catalog every year in 27 languages for 38 countries. Each industry is unique; catalogs can be custom made to tailor different industries’ unique needs to help them to fulfill their marketing objectives.
What is so great about catalogs today is that they can be integrated with online platforms such as social media, and websites. Many marketers are using catalogs to lead people to their companies website. In fact, according to the United States Postal Service, 163% websites supported by catalogs yield more revenue than those not supported by catalogs. The need to create conversations and to engage with your customers at a higher level is not going to go away even if the economy takes another downturn. As the Internet continues to grow and products become more similar, catalogs will start to stand out even more as a means to differentiate brands and to maintain loyal customer relationships.
The majority of retailers in the Twin Cities rely on print catalog marketing. Many retail branches utilize catalog marketing to reach a bigger audience such as J.C. Penney.
B2B (Business-to-business) companies also use catalog marketing. Instead of having a catalog online, they print and distribute their specialized services or product information directly to their buyers.
At Anderberg Innovative Print Solutions, we are known for our award-winning, high quality catalogs. Contact us today if you have any questions or inquiries.