Booklet print marketing has proven to be one of the most useful and successful advertising techniques today. Booklet printing is an excellent way to deliver useful information to your customers in a way that brands your company and generates sales. Small and big business owners in Minneapolis are finding that specialty print effects is the secret to increasing your ROI on any print marketing promotional material. Here are some print specializations for booklets that have proven to increase response and command attention.
It’s important to have brand authenticity, incorporate a unique full sensory experience of almost any aroma to your printed booklets. Scent can give customers a way to sample personal care promotional items. There’s a long list of scents to choose from. Some examples include: Fajita, baby powder, cherry pie, popcorn, fresh air, beer, and pumpkin. Rub and sniff will hold its smell up to 1 year. Custom scented can be manufactured to last even longer.
Die cut Booklets
Differentiate your business and stand out, especially at networking events with die cuts. You can use die cuts to make your booklets recognizable by both sight and touch. Here are some possible die cuts that you could incorporate into your booklets:
Edge cut which is made on the outer edge of your printed booklet. By altering the edge, this can create a unique form altogether.
Window cuts are also a way to make your printed booklet stand out. These are decorative shapes that are cut directly out of the central area of the paper stock.
It’s crucial to establish a working relationship with your printer when incorporating custom die cuts because they will help you to save money and they will assist you in designing a booklet with possible die cuts.
Foil stamping brings out a stunning look in any print design, especially booklets.
A method of printing that releases foil from its backing when stamped with the heated die. Foil stamping can be combined with embossing to create a more striking three-dimensional image, this is a great way to enunciate your brand promise!
Touch-based marketing has become very popular and as more research is coming, it’s proving to play an important role in decision-making. People sitting on soft and comfortable chairs are willing to pay a higher price than those who sit in hard chairs (Web MD, reporting Harvard, Yale, and MIT figures). By incorporating the process of thermography and adding textures to your print marketing, you are likely to increase your response and become more memorable.
Anderberg Innovative Print Solutions is an FSEA Gold Leaf Award Winner
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